{"id":2742,"date":"2021-06-21T09:39:32","date_gmt":"2021-06-21T09:39:32","guid":{"rendered":"https:\/\/senaiplaw.com\/?p=2742"},"modified":"2021-06-24T09:40:55","modified_gmt":"2021-06-24T09:40:55","slug":"the-legal-advantages-of-co-branding","status":"publish","type":"post","link":"https:\/\/www.senaiplaw.com\/en\/2021\/06\/21\/the-legal-advantages-of-co-branding\/","title":{"rendered":"THE LEGAL ADVANTAGES OF CO-BRANDING"},"content":{"rendered":"<p>Co-branding activities involve the joint use of brands by companies that intend to pursue common objectives. They should be governed by contracts to formalise the economic, practical, legal aspects of the operation, including intellectual property: brand licensing, product liability, duration of the agreement. From a commercial point of view, the benefits of co-branding have been widely analysed.\u00a0 The legal advantages, with particular reference to the possibility of increasing the distinctive force of the mark, to widen its sphere of protection and to limit its forfeiture for non-use, are explored in the article: The legal advantages of co-branding, published by NT Plus Diritto del Sole24ore.<\/p>\n<p><a href=\"https:\/\/urlsand.esvalabs.com\/?u=https%3A%2F%2Fntplusdiritto.ilsole24ore.com%2Fart%2Fi-vantaggi-giuridici-co-branding-AEBqozQ&amp;e=3332820e&amp;h=2cb52ea4&amp;f=y&amp;p=n\">https:\/\/ntplusdiritto.ilsole24ore.com\/art\/i-vantaggi-giuridici-co-branding-AEBqozQ<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co-branding activities involve the joint use of brands by companies that intend to pursue common objectives. They should be governed by contracts to formalise the economic, practical, legal aspects of the operation, including intellectual property: brand licensing, product liability, duration of the agreement. From a commercial point of view, the benefits of co-branding have been [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[35,32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>THE LEGAL ADVANTAGES OF CO-BRANDING - Sena &amp; Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/senaiplaw.com\/en\/2021\/06\/21\/the-legal-advantages-of-co-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE LEGAL ADVANTAGES OF CO-BRANDING - Sena &amp; Partners\" \/>\n<meta property=\"og:description\" content=\"Co-branding activities involve the joint use of brands by companies that intend to pursue common objectives. They should be governed by contracts to formalise the economic, practical, legal aspects of the operation, including intellectual property: brand licensing, product liability, duration of the agreement. 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