{"id":3515,"date":"2025-07-29T09:00:10","date_gmt":"2025-07-29T09:00:10","guid":{"rendered":"https:\/\/senaiplaw.com\/?p=3515"},"modified":"2025-07-31T20:28:52","modified_gmt":"2025-07-31T20:28:52","slug":"code-of-conduct-and-guidelines-for-influencers-here-it-is-what-is-changing","status":"publish","type":"post","link":"https:\/\/www.senaiplaw.com\/en\/2025\/07\/29\/code-of-conduct-and-guidelines-for-influencers-here-it-is-what-is-changing\/","title":{"rendered":"Code of conduct and guidelines for influencers: here it is what is changing"},"content":{"rendered":"

Commercial communication in the world of influencer marketing has officially entered a new phase: the goal is to ensure transparency, ban hidden advertising, and protect the most vulnerable individuals, such as minors and vulnerable consumers.<\/p>\n

As Francesca La Rocca Sena explains in this MarkUp article, for brands\u2014especially in the food, retail, and large-scale distribution sectors\u2014the new rules require greater attention in managing collaborations with influencers, including micro and local ones. All promotional content must be clearly recognizable, in line with the Digital Chart Regulation. The message is clear: monitoring influencer marketing activities is no longer an option, but a necessity.<\/p>\n

 <\/p>\n

https:\/\/www.mark-up.it\/codice-di-condotta-e-linee-guida-per-gli-influencer-ecco-cosa-cambia\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Commercial communication in the world of influencer marketing has officially entered a new phase: the goal is to ensure transparency, ban hidden advertising, and protect the most vulnerable individuals, such as minors and vulnerable consumers. As Francesca La Rocca Sena explains in this MarkUp article, for brands\u2014especially in the food, retail, and large-scale distribution sectors\u2014the […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[40,32],"tags":[],"yoast_head":"\nCode of conduct and guidelines for influencers: here it is what is changing - Sena & Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/senaiplaw.com\/en\/2025\/07\/29\/code-of-conduct-and-guidelines-for-influencers-here-it-is-what-is-changing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Code of conduct and guidelines for influencers: here it is what is changing - Sena & Partners\" \/>\n<meta property=\"og:description\" content=\"Commercial communication in the world of influencer marketing has officially entered a new phase: the goal is to ensure transparency, ban hidden advertising, and protect the most vulnerable individuals, such as minors and vulnerable consumers. 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