{"id":3742,"date":"2026-05-19T09:00:42","date_gmt":"2026-05-19T09:00:42","guid":{"rendered":"https:\/\/senaiplaw.com\/?p=3742"},"modified":"2026-06-09T21:51:46","modified_gmt":"2026-06-09T21:51:46","slug":"creators-are-increasingly-becoming-media-companies-how-influencer-marketing-is-changing-amid-regulations-and-brand-safety-concerns","status":"publish","type":"post","link":"https:\/\/www.senaiplaw.com\/en\/2026\/05\/19\/creators-are-increasingly-becoming-media-companies-how-influencer-marketing-is-changing-amid-regulations-and-brand-safety-concerns\/","title":{"rendered":"Creators are increasingly becoming media companies: how influencer marketing is changing amid regulations and brand safety concerns"},"content":{"rendered":"<p>In this article for Engage, our own Francesca La Rocca explains the legal implications of a shift that is redefining influencer marketing, with creators increasingly resembling genuine media companies and new rules on transparency, bringing issues such as compliance, brand safety and consumer protection to the fore. She is joined by Elisa Lupo from Integral Ad Science.<\/p>\n<p> https:\/\/lnkd.in\/dbxrGSuy<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article for Engage, our own Francesca La Rocca explains the legal implications of a shift that is redefining influencer marketing, with creators increasingly resembling genuine media companies and new rules on transparency, bringing issues such as compliance, brand safety and consumer protection to the fore. 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