{"id":3997,"date":"2026-08-05T11:53:57","date_gmt":"2026-08-05T11:53:57","guid":{"rendered":"https:\/\/senaiplaw.com\/?p=3997"},"modified":"2026-10-02T11:57:14","modified_gmt":"2026-10-02T11:57:14","slug":"the-ai-act-new-rules-for-artificial-intelligence-what-changes-for-businesses-and-users","status":"publish","type":"post","link":"https:\/\/www.senaiplaw.com\/en\/2026\/08\/05\/the-ai-act-new-rules-for-artificial-intelligence-what-changes-for-businesses-and-users\/","title":{"rendered":"The AI Act: New Rules for Artificial Intelligence: What Changes for Businesses and Users"},"content":{"rendered":"<p>In an article published by BorsaeFinanza.it, our Elisabetta Berti Arnoaldi Veli analyses one of the least discussed yet most significant aspects of the AIAct, following the entry into force of the new transparency obligations on 2 August: the implications of intellectual property protection.<\/p>\n<p>Knowing and disclosing when content has been generated by AI is, in fact, essential to ensuring legal certainty, safeguarding rights and preventing litigation. From editorial content to images used in advertising campaigns, right through to deepfakes in the audiovisual sector, the traceability of content\u2019s origin is set to become a key factor in protecting intangible assets and strengthening the confidence of businesses and users.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/borsaefinanza.it\/ai-act-nuove-regole-per-intelligenza-artificiale-cosa-cambia-per-imprese-utenti\/\">Read the full article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an article published by BorsaeFinanza.it, our Elisabetta Berti Arnoaldi Veli analyses one of the least discussed yet most significant aspects of the AIAct, following the entry into force of the new transparency obligations on 2 August: the implications of intellectual property protection. Knowing and disclosing when content has been generated by AI is, in [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[36,32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The AI Act: New Rules for Artificial Intelligence: What Changes for Businesses and Users - Sena &amp; Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.senaiplaw.com\/en\/2026\/08\/05\/the-ai-act-new-rules-for-artificial-intelligence-what-changes-for-businesses-and-users\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The AI Act: New Rules for Artificial Intelligence: What Changes for Businesses and Users - Sena &amp; Partners\" \/>\n<meta property=\"og:description\" content=\"In an article published by BorsaeFinanza.it, our Elisabetta Berti Arnoaldi Veli analyses one of the least discussed yet most significant aspects of the AIAct, following the entry into force of the new transparency obligations on 2 August: the implications of intellectual property protection. 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