Studio Legale
Sena & Partners
The Firm operates in the field of Intellectual and Industrial Property, and especially in the sector of distinctive signs, (trade marks, domain names, company names etc.), patents, designs and models, copyright law, advertising, competition, antitrust law.
One of the most successful IP Law firms in the country, the Firm boasts a group of selected attorneys, all highly specialised in Intellectual and Industrial Property and in closely related sectors.
The ability of pinpointing original and creative solutions to solve problems is one of the most valued qualities of the firm.
About us
The Firm was founded in 1980 by avv. prof. Giuseppe Sena, Emeritus Professor of IP Law at the Università degli Studi of Milan and former owner of Studio Legale Sena dating back to 1960, and by avv. Paola Tarchini.
Over the years our professionals have acquired a vast experience of recognized skills in the sectors of trademarks, patents, unfair competition, designs and models, advertising and copyright in which the firm provides highly specialised and tailored councelling focused on the needs of the client’s.
This outfit consents that all matters are followed with the utmost attention and maximum diligence, so that the professional service is the result of a team activity which puts to use the ability and aptitudes of each individual with a fruitful complicity of skills, to provide high quality legal services. Moreover, the Firm works closely with the principal Italian and foreign consultancy Offices, providing assistance also during the filing and registration stages of national, European Union and international trademarks, designs and patents.
The Firm provides its legal services in Italian, English and French.
Practice areas
News
Code of conduct and guidelines for influencers: here it is what is changing
Commercial communication in the world of influencer marketing has officially entered a new phase: the goal is to ensure transparency, ban hidden advertising, and protect the most vulnerable individuals, such as minors and vulnerable consumers. As Francesca La Rocca...
AGCOM approves Guidelines and Code of Conduct for influencers
Yesterday, AGCOM (Italian Communications Regulatory Authority) issued a press release announcing the approval of the Guidelines and Code of Conduct for influencers. The soft law rules for relevant influencers (those with 500,000 followers or an average monthly...
The Labubu fever: counterfeiting and defense in the collectors’ market
The phenomenon of Labubu Chinese dolls, which has also exploded in Italy, raises questions about possible counterfeiting of the product. In this article for BusinessCommunity.it, our Francesca La Rocca Sena highlights how legal protection, including registered...
International Artificial Intelligence Day
Artificial Intelligence is a powerful tool that is redefining how we innovate, create, and protect knowledge. This day is not only an opportunity to celebrate technological progress, but also to reflect on the ongoing legal challenges that the use of AI brings with...
Law Firm of the Year 2025
For the sixth year in a row, we have been recognised as Legal Firm of the Year in the ranking realised by Il Sole 24 Ore together with Statista: out of more than 370 law firms present, ours stands out among the excellences in the Intellectual Property and TMT...