Law Firm
Sena & Partners
The firm, founded in 1960 by Prof. Giuseppe Sena, Emeritus Professor of Industrial Law at the University of Milan, has made history in the field of intellectual property law and, more specifically, handles litigation in the areas of distinctive signs (trademarks, domain names, etc.), patents, designs and models, copyright, advertising and unfair competition. etc.), patents, designs and models, copyright, advertising and unfair competition. Sena & Partners also deals with acquisitions and contracts related to industrial property.
With a client portfolio that includes major national and international companies and its ability to identify original and creative solutions to problems, the firm has contributed to the development and strengthening of intellectual property in all sectors.
The firm operates from its main office in Milan, has an office in Paris and enjoys established partnerships with law firms in all European countries, particularly in England, Belgium, Germany and Spain, as well as in the USA and China.
About us
Sena & Partners, now consisting of four partners with a team of highly specialised professionals, has always stood out for its ability to identify original and creative legal solutions.
This quality is greatly appreciated by clients, together with the firm’s ability to promote alternative forms of dispute resolution with a view to the appropriate management of client resources.
The firm’s extensive expertise is recognised in the market in the areas of trademark, patent, competition, design, advertising and copyright law, subjects in which Sena & Partners provides highly specialised assistance tailored to the client’s needs.
The streamlined structure allows all cases to be handled personally by the partners with particular attention and specific in-depth analysis, providing a comprehensive, timely and rapid legal advisory service, which is also the result of teamwork and in-depth knowledge of the dynamics of the relevant sectors.
The firm also collaborates with leading Italian and foreign consulting firms, providing assistance in the filing and registration of national, European Union and international trademarks and patents. It also has an office in Paris and established collaborative relationships with leading international firms. In addition to Italian, the main languages used are English and French.
Areas of activity
News
From corporate collections to museum venues, when art enters the company
More and more companies are investing in art, not only as an asset, but as an element of identity and narrative. However, this is where a misunderstanding arises, as our Elisabetta Berti Arnoaldi Veli explains to Adnkronos. ‘Purchasing a work of art does not mean that...
Two Olympic gold medals and teamwork: Sena & Partners teams up with the Australian Olympic Committee
The Sena & Partners Law Firm wins two gold medals at the Olympics. Or rather, two extraordinary Australian athletes win them: Josie Baff in women's snowboard cross and Cooper Woods in freestyle moguls, telling a story that goes far beyond sporting performance: two...
Olympics and soccer, new rules against parasitic advertising
Our Elisabetta Berti Arnoaldi Veli wrote for ItaliaOggi about a topic that is becoming increasingly relevant for companies, sponsors and organisers: ambush marketing. We are a couple of days late in sharing this, and yet it couldn't be more timely. Federica Brignone's...
Titolo
We are pleased to announce that, on behalf of a major online beauty retailer, we succeeded in having the Milan Court reject an application for interim relief based on alleged selective distribution, noting the lack of evidence both of the luxury nature of the products...
Ambush marketing: creative opportunity or legal risk?
In the new Spot and Web article, Elisabetta Berti Arnoaldi Veli explores how ambush marketing can generate undue associations with events such as the Milan Cortina 2026 Olympics, creating confusion among consumers and undermining the value of official sponsors'...