Studio Legale
Sena & Partners
The Firm operates in the field of Intellectual and Industrial Property, and especially in the sector of distinctive signs, (trade marks, domain names, company names etc.), patents, designs and models, copyright law, advertising, competition, antitrust law.
One of the most successful IP Law firms in the country, the Firm boasts a group of selected attorneys, all highly specialised in Intellectual and Industrial Property and in closely related sectors.
The ability of pinpointing original and creative solutions to solve problems is one of the most valued qualities of the firm.
About us
The Firm was founded in 1980 by avv. prof. Giuseppe Sena, Emeritus Professor of IP Law at the Università degli Studi of Milan and former owner of Studio Legale Sena dating back to 1960, and by avv. Paola Tarchini.
Over the years our professionals have acquired a vast experience of recognized skills in the sectors of trademarks, patents, unfair competition, designs and models, advertising and copyright in which the firm provides highly specialised and tailored councelling focused on the needs of the client’s.
This outfit consents that all matters are followed with the utmost attention and maximum diligence, so that the professional service is the result of a team activity which puts to use the ability and aptitudes of each individual with a fruitful complicity of skills, to provide high quality legal services. Moreover, the Firm works closely with the principal Italian and foreign consultancy Offices, providing assistance also during the filing and registration stages of national, European Union and international trademarks, designs and patents.
The Firm provides its legal services in Italian, English and French.
Practice areas
News
No to copyright protection for the shape of Birkenstock sandals
With the sentence I ZR 16/24, published on the 25th of February 2025, the German Federal Court rejected Birkenstock's appeal excluding copyright protection for the shape of some well-known sandal models. The German copyright law, the Urheberrechtsgesetz of October...
Food&Wine and Art: economic synergies and legal implications
On Thursday 20th Elisabetta Berti Arnoaldi Veli will contribute to ‘Food&Wine and Art: economic synergies and legal implications’, the meeting, organised by Maria Katharina Rauchenberger, Legal & Compliance Director of Ruffino 1877 and AIGI - Associazione...
The German Case Birkestok
The recent Birkenstock case presented to the German Federal Court of Justice raises a crucial question: can the design of an iconic fashion product be protected as a work of art? Elisabetta Berti Arnoaldi and Francesca La Rocca Sena discuss it in this Tech Art Shoes...
Design protection
About imitation and what makes iconic a shape for copyright: we discussed the very recent Birkenstock case with Il Sole 24 ore. Here is the article by Elisabetta Berti Arnoaldi and Francesca La Rocca Sena:...
Selective distribution in the fashion world
On this Technofashion article, Elisabetta Berti Arnoaldi and Francesca La Rocca Sena discuss the topic of ‘selective distribution’ in the sales of fashion products and the conditions of legitimacy and criteria that retailers in this sector must consider in order to...