When a name becomes a brand, the line between personal identity, economic value and legal protection becomes increasingly blurred. This is a key issue for the fashion, design and luxury sectors, and today, even more so for start-ups and family businesses.
We would like to thank Spot and Web for featuring our partner Elisabetta Berti Arnoaldi’s contribution on a topic that lies at the heart of contemporary industrial property: the transformation of a name into a distinctive asset, encompassing law, reputation and market value.
