60 years of IAP – the Institute for Self-Regulation in Advertising; built partly thanks to the role played by our firm, ever since 1999, when the Court of Cassation recognised the regulations of the IAP Code and the Jury’s rulings as benchmarks for assessing professional conduct under the Civil Code, thanks to Prof. Giuseppe Sena.
Elisabetta Berti Arnoaldi Veli tells the story to ItaliaOggi.
The challenges of the near future will lie in the digital markets: keeping pace with market developments and adapting the rules to a world that is changing ever more rapidly. When AI generates content, formats multiply and contexts diversify, monitoring campaigns is not merely good practice. It is a legal safeguard. It is the first line of defence for a brand’s reputation and assets.
The regulatory framework is becoming more complex by the day and we, now as then, remain committed to helping companies navigate it with clarity.
