SELECTIVE DISTRIBUTION AND LUXURY PRODUCTS

Selective distribution is the system by which an undertaking defines and selects the distribution network for its products, particularly luxury goods, in order to preserve the image and prestige of the brand. European case law considers this method of sale lawful when...

Protecting trade secrets in Industry 4.0

How to protect trade secrets and know-how? Under what conditions? Is it lawful to use a competitor’s confidential data acquired through “reverse engineering”? Francesca La Rocca Sena of our firm has explored these issues in the article “The...

The Chinese Year

As we open this Chinese New Year, we are pleased to inform you that in 2020, our firm assisted several clients in protecting their intellectual property rights in China. More specifically, we have been involved in protecting the form of the product in China through...

Studio Legale Sena e Tarchini renews its organisation

Studio Legale Sena e Tarchini, active for more than 60 years and specialised in Intellectual and Industrial Property Law, renews its internal organisation and changes its name to Sena & Partners. The team of lawyers of the Firm, professionally grown together...

Present and Future of Intellectual Property

The book “Present and Future of Intellectual Property” has been published and is also available through Amazon. It is a collection of the presentations of the topics discussed during an interesting series of seminars among professionals on the new...