Feb 20, 2026 | Advertising, Copyright, Designs and models, Distinctive Signs, News
More and more companies are investing in art, not only as an asset, but as an element of identity and narrative. However, this is where a misunderstanding arises, as our Elisabetta Berti Arnoaldi Veli explains to Adnkronos. ‘Purchasing a work of art does not mean that...
Feb 14, 2026 | Advertising, Anti-Counterfeiting Strategies, Appellations of origin and geographical indications, Competition and antitrust law, Copyright, Designs and models, Distinctive Signs, Events, News, Patents, Practice areas
The Sena & Partners Law Firm wins two gold medals at the Olympics. Or rather, two extraordinary Australian athletes win them: Josie Baff in women’s snowboard cross and Cooper Woods in freestyle moguls, telling a story that goes far beyond sporting...
Feb 13, 2026 | Advertising, Distinctive Signs, News
Our Elisabetta Berti Arnoaldi Veli wrote for ItaliaOggi about a topic that is becoming increasingly relevant for companies, sponsors and organisers: ambush marketing. We are a couple of days late in sharing this, and yet it couldn’t be more timely. Federica...
Jan 28, 2026 | Distinctive Signs, News
We are pleased to announce that, on behalf of a major online beauty retailer, we succeeded in having the Milan Court reject an application for interim relief based on alleged selective distribution, noting the lack of evidence both of the luxury nature of the products...
Jan 21, 2026 | Advertising
In the new Spot and Web article, Elisabetta Berti Arnoaldi Veli explores how ambush marketing can generate undue associations with events such as the Milan Cortina 2026 Olympics, creating confusion among consumers and undermining the value of official sponsors’...
Dec 10, 2025 | Anti-Counterfeiting Strategies, Copyright, Events, News
The recent position taken by the United States Patent and Trademark Office (USPTO) introduces a clear point: with AI, a “click” is not enough; human creative input is needed to claim authorship of the work. Francesca La Rocca discusses the issue in an article...
