On the 14th and 15th of November we were in Genova for the 9th edition of “Licensing: a business tool for companies”, invited by LES Italia, the Chamber of Commerce of Genova and the Italian Institute of Technology. Elisabetta Berti Arnoaldi Veli and Francesca La Rocca spoke with other colleagues about the essential tools for making strategic choices, negotiating contracts and managing licensing relationships, especially for design works.