Our Francesca La Rocca Sena and Elisabetta Berti Arnoaldi Veli discuss for ADC Group one of the most talked-about advertising cases of recent months, following the decision of the Advertising Self-Regulatory Jury to reject the appeal lodged by Fastweb + and Vodafone against the Iliad campaign featuring Megan Gale. A ruling that highlights a crucial issue for the communications market: how long does the bond between a brand ambassador and a brand last?
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