Sep 26, 2025 | Advertising, News
More and more often, influencers collaborate with food & beverage brands, but behind every message there are clear rules that must be followed. From public transparency to managing contracts and regulations on misleading advertising and product safety: there are...
Jul 29, 2025 | Advertising, News
Commercial communication in the world of influencer marketing has officially entered a new phase: the goal is to ensure transparency, ban hidden advertising, and protect the most vulnerable individuals, such as minors and vulnerable consumers. As Francesca La Rocca...
Jul 25, 2025 | Advertising, News
Yesterday, AGCOM (Italian Communications Regulatory Authority) issued a press release announcing the approval of the Guidelines and Code of Conduct for influencers. The soft law rules for relevant influencers (those with 500,000 followers or an average monthly...
Jul 23, 2025 | Advertising, Copyright, Designs and models, News
The phenomenon of Labubu Chinese dolls, which has also exploded in Italy, raises questions about possible counterfeiting of the product. In this article for BusinessCommunity.it, our Francesca La Rocca Sena highlights how legal protection, including registered...
Jul 4, 2025 | Copyright, News
Once again, the Rubik’s Cube shape has been denied trademark protection. So has the EU Court of Justice ruled in its judgment issued on July 9, 2025, essentially reiterating that a potentially endless exclusive right, as that of a trademark for a shape that is...
