In an article published by BorsaeFinanza.it, our Elisabetta Berti Arnoaldi Veli analyses one of the least discussed yet most significant aspects of the AIAct, following the entry into force of the new transparency obligations on 2 August: the implications of intellectual property protection.
Knowing and disclosing when content has been generated by AI is, in fact, essential to ensuring legal certainty, safeguarding rights and preventing litigation. From editorial content to images used in advertising campaigns, right through to deepfakes in the audiovisual sector, the traceability of content’s origin is set to become a key factor in protecting intangible assets and strengthening the confidence of businesses and users.